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What is the value?

Marc Cohen, who will be taking charge of the Hub International insurance brokerage firm on January 1, 2018, expects digital technology to play a major role in the transformation of insurance for both individuals and businesses.

The change will primarily affect the simplicity and ease with which the consumer will transact. “We will have to go through a multichannel approach. This will combine both the digital and a physical place around the corner. Technology and innovation will intertwine. It will look like what banks have experienced. The insurance must be delivered to meet the needs of the consumer. Innovation will come from the voice of the consumer.”

This new interaction will generate innovation, he says. But for that, brokers must innovate. Acting as the intermediary doer today will not be enough tomorrow, says Cohen.